Google Ads Management

Data-driven campaigns that turn clicks into customers.

Stop wasting ad spend on campaigns that don’t convert. At Intro Labs, we build and manage Google Ads campaigns that are laser-focused on driving real business results. From keyword research and ad copywriting to bid management and conversion tracking, we handle every aspect of your campaigns so you get more leads, more sales, and a better return on every dollar.

What’s Included

Campaign Strategy & Setup

We start with your business goals and build campaigns around them. Whether it’s lead generation, e-commerce sales, or brand awareness, every campaign is structured for maximum impact.

Search, Display & Performance Max Campaigns

We manage all major Google Ads campaign types — Search ads for high-intent keywords, Display ads for brand visibility, and Performance Max campaigns that leverage Google’s AI to optimise across all channels.

Keyword Research & Targeting

We identify the keywords your ideal customers are searching for and build targeting strategies that put your ads in front of the right people at the right time.

Ad Copywriting & Creative

Compelling ad copy that drives clicks and conversions. We write and test multiple ad variations using responsive search ads (RSAs) to find what resonates with your audience.

Conversion Tracking & Analytics

We set up proper conversion tracking so you know exactly which clicks are turning into enquiries, calls, and sales. Full integration with Google Analytics and Google Tag Manager.

Landing Page Recommendations

Your ads are only as good as the page they land on. We review and recommend improvements to your landing pages to maximise conversion rates.

Monthly Reporting & Optimisation

You receive clear, jargon-free monthly reports showing what’s working, what we’ve improved, and where the opportunities are. We continuously optimise bids, keywords, and targeting to improve performance over time.

Our Approach 

1. Audit — We review your current advertising (if any), your competitors, and your market to identify opportunities. 

2. Strategy — We build a campaign plan tailored to your goals, budget, and target audience. 

3. Launch — We set up your campaigns, configure tracking, and go live. 

4. Optimise — We monitor performance daily and make ongoing adjustments to improve results. 

5. Report — Monthly reports keep you informed with clear metrics and actionable insights. 

Ready to get more from your ad spend?

Let’s talk about how Google Ads can drive real results for your business. We’ll start with a free review of your current setup.